Category
Media & Advertising
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10.04.04Brands in moviesBrandchannel has an excellent and comprehensive cataloguing of brands appearing in movies. I'll leave it to you to decide whether those placements might have been paid for or not.
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09.21.04Smells like…AS Byatt on artificial scent.
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08.12.04Brought to you by…Interesting article on Olympic sponsorship including details of the "clean venue" policy which prohibits non-sponsors from ambush marketing at the events.
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08.10.04SimplicidadIt can't just be me that finds the concept of EasyPizza (from the people who brought you EasyJet, of course) a bit odd. Like their flights and car hire operations, the principle is simple - incentivise purchase during slow periods in order to even out usage patterns. Use the internet to minimise admin costs. Reward early purchase, pass the cost on to late bookings. Use alternative suppliers and locations. But. The thing is, it may be cheaper if you order delivery for off-peak periods, but that doesn't mean you'll actually be hungry at those awkward times. Or perhaps, like the flights, the further ...
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07.07.04‘Cos I am a Joyful GirlDo it with Joy. Blast from the past: The Guardian creates a fake brand. Those merry japesters.
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04.07.04What It Says On The TinI can't remember where this particular idea germinated - might have been a conversation with someone, might have been something I read - but I'm becoming increasingly aware of a trend towards bleedingly obvious naming of television programmes. With the rise of digital and satellite TV, customers are flicking faster through the programme guides, which means that programme makers and schedulers now need to give their creations names which mean that any fool can understand what they might get if they tune in, rather than something clever and a bit obscure. So instead of calling a programme about a man ...
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03.23.04The end of J-17?CBBC reports on the potential demise of Britain's most inappropriately named teengirlfun magazine. What will all the 12 year olds do for reading matter now? Or don't they read these days? Or can't they read these days? Related: how Just Seventeen helped me develop a girly crush.
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03.12.04Building on the pastWinner of the Creative Commons moving image awareness campaign. Striking, but I'd like it a whole lot more if it didn't have a glaring random punctuation error in it ("Let's you build...") I know it's picky, but it puts (NB: not put's) me off.
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03.11.04MTAActress/Model Amanda Lamb is the face of Scottish Widows, as well as the presenter of A Place In The Sun. This explains that nagging feeling that I'd seen her somewhere before. And that she should be wearing a giant black cape with that sundress.
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03.03.04The power of branding. AustrianThe power of branding. Austrian people challenged to draw brand logos from memory. Interesting!
