Nov 27, 2007
Coining a new phrase
Web 2.Oaf: someone who has got the consultants in, hoovered up everything they said, lapped up the expensive research & swigged down kool-aid to the point where they’ve managed to spill it all over their presentations, board reports, conversations and pants, as well as using the information and resources and buzzwords they have amassed like a big blunt stick to beat everyone into agreement with, but still doesn’t really, fundamentally get it, and manages to make rather poor decisions about their digital business in spite of all the time, money and conferences. A good example of a little knowledge - or rather, of a little knowledge combined with no analysis and interpretation and nouse - being a dangerous thing.












Oh pray do tell? Who did you have in mind? ;-)
Lee - I couldn’t possibly comment. But I bet we’ve all met one or two…
[...] Web 2.Oaf: someone who has got the consultants in, hoovered up everything they said, lapped up the expensive research & swigged down kool-aid to the point where they’ve managed to spill it all over their presentations, board reports, conversations and pants, as well as using the information and resources and buzzwords they have amassed like a big blunt stick to beat everyone into agreement with, but still doesn’t really, fundamentally get it, and manages to make rather poor decisions about their digital business in spite of all the time, money and conferences. A good example of a little knowledge - or rather, of a little knowledge combined with no analysis and interpretation and nouse - being a dangerous thing. [...]
I’ve often wondered, just idly, what’s kool aid? Is it anti-freeze?
@brendadada
Kool-Aid is the American equivalent of diluting juice (Robinsons and the like).
http://en.wikipedia.org/wiki/Kool-Aid
The phrase “Drink the Kook-Aid”
http://en.wikipedia.org/wiki/Kool-Aid#.E2.80.9CDrinking_the_Kool-Aid.E2.80.9D
[...] an inspired post from the always entertaining meg pickard on meish.org [...]
[...] dot org:life unfolding- Coining a New Phrase nominated by [...]
[...] the social aspects of such a site and not just the techincal bits. And, above all, not some Web 2.Oaf. Share [...]