So, anyone who reads this site at meish.org rather than via the feed might have noticed (via the little speaking events chunk on the right hand side of this page) that I’m speaking at NMK Forum tomorrow. Actually, I’m participating in a panel in the morning, which wil explore the following burning questions:

How is so-called MSM (Mainstream Media) facing up to the new wave of interest in social media? Is it absorbing social media strategies or ignoring it? What does social media mean for the bottom line of big media? And how do the social media startups view their efforts?

Forum chair Mike Butcher has asked each of the panellists to provide a short positioning statement to serve as a starting point for the discussion. I decided to go for the short & sweet approach this time around, so without further ado:

New technology and community approaches are challenging and changing established media businesses to rethink the creation, consumption and curation of content - and even what content itself means in this era of user-focused, user created media. Much of what was once known and safe - The Way We’ve Always Done Things - is now ripe for reinvention, including issues of control, user engagement, distribution, monetisation and more. These are exciting - and sometimes daunting - opportunities for MSM organisations.

The other panellists are Nico MacDonald (spy.co.uk); Jem Stone (BBC Future Media & Technology); Tom Bureau (CNET Networks); Adam Gee (Channel 4 Television); Paul Pod (Tape It Off The Internet); and Ashley Norris (Shiny Media). It should be an interesting discussion in the middle of a very stimulating day.

I’m looking forward to it.