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Feb 10, 2007

Anti-Valentine Card Breakdown

So, the Anti Valentine cards have been flying off the server since we launched them again a week ago. As is customary at this point, before the big week and associated traffic arrives, I thought I’d put together a little graph to show what’s happening.

This is a breakdown of the cards being selected and sent out by users.

Graph of VD cards

As you can see, the most popular card (as in previous years) is “Fat. Naked. Dangerous.” closely followed by the one with the anti-consumerist message.

However, in a radical departure from previous years, we can clearly see “destined to die alone and unloved in a room heavy with the tang of cat wee” rocketing up the charts, proportionally-speaking. In years gone by, it languished in the bottom half of the chart – but this year, it seems to have struck a chord, or found acceptibility.

Or, alternatively, it may have been linked to by a cat-fanciers messageboard. That’s usually the explanation.

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6 Responses

  1. Illustrations say it better than flowers : Idle Advice says:
    February 12, 2007 at 8:56 pm

    [...] One of the dreaded days of the year (for both sexes) is spiraling down. Merry Hallmark [Anti-]Valentines Day…. (card popularity breakdown). Two favs: Happy unimaginative, consumerist-oriented and entirely arbitrary, manipulative and shallow interpretation of romance day. # Oh, is there something special about today? I hadn’t noticed. # [...]

  2. Christine says:
    February 13, 2007 at 3:03 pm

    Hey Meg,

    Any idea if the card site will be up and running tomorrow in time for VD?

    Chris

  3. Meg says:
    February 13, 2007 at 3:06 pm

    It’s having some problems due to overwhelming demand. We’re doing our best to keep it online.

    But doesn’t this just prove how strongly people feel about the “holiday”?

  4. Christine says:
    February 13, 2007 at 8:02 pm

    Thanks for fixing it up so quickly — I can now tell my partner that he’ll “do”.

    You are making this whole VD business bearable for a lot of people.

  5. Kristin says:
    February 14, 2007 at 7:56 am

    As always, for the third year in a row, I will be sending out the Fat. Naked. Dangerous. Has always been my favourite :-)

    Thanks for having these and as Christine said, making it bearable :-)

  6. Tom Shelley says:
    February 15, 2007 at 9:59 am

    I took advantage of being able to fill in someone else’s email address to send “Stop talking about your fucking wedding”, to a colleague. For some reason or other they saw through the deception and knew it was me.

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This is an individual post, which may not be very recent. For the latest stuff on meish dot org, please visit the main page.

By the way, I'm female. It doesn't have much impact on what I write about, or how I write, but I thought I'd point it out because so many people who link to this site seem to assume I'm male.

The clue's in the name: Meg. Like all those other female Megs.

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What’s all this, then?

This is a personal site, created and curated continuously since early 2000 by Meg Pickard, a creative geek, passionate photographer, anthropologist and web experience /community /social media specialist, who works for The Guardian & lives in London, UK.
 
The site includes a blog - a personal and evolving collection of links, opinions, thoughts, ideas, anecdotes and musings - as well as a variety of other projects. It is also a place to aggregate some of the author's distributed web activity, like photos, links and music.
 
More info about this site and its author.

Important note #1

This is a personal site. The contents and opinions contained within don't necessarily reflect those of my employer, family, or cat. They think for themselves (though mostly about tuna, in at least one case), and so do I.

Important note #2

Since the overwhelming majority of content on this site is historical, it should be regarded in light of the context in which it was originally published, and not as indicative or revealing of current perspectives, preferences or experience.

Important note #3

While I work and spend a lot of time thinking and talking about social media, participatory technologies and community development strategies, the vast majority of content on this site is not about that.

This personal site isn't about anything, except the perpetual unfolding of one person's experience, and the perspectives, observations and opinions that involves and inspires.

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