File under: Events, Life, Media & Advertising

It’s beginning to look a lot like Christmas…

At least, according to the world of advertising and commerce.

This weekend, I

  • …heard my first (and second) Christmas songs used in TV adverts
  • …saw an ad in which a small boy bedecked in a scarf and bobble-hat screeched “It’s Chriiiiiistmaaaaaas” (to which P and I responded “nooooooo, it’s nooooooot!”)
  • …saw a woman buying a roll of wrapping paper in M&S, and it was definitely christmas giftwrap, rather than birthday or tasteful or similar
  • …was offered a “gift receipt” when I bought a top in M&S. No thanks, a normal receipt will do fine…
  • …saw a family in Sainsbury’s buying mince pies. Loads of them.
  • …suddenly became aware that all the shops are FULL of festive-season-related items and decorations and so on. They must have snuck in and applied the Christmas Blunderbus overnight

I know we say it every year, but it really does seem to be getting earlier than ever. What, did someone make a rule that as soon as the last firework has died away, it’s open season on holly, conspicuous consumption and glitter?

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