There’s an advert at the moment for some cat food or other which involves a mouse in a kilt dancing around and playing the bagpipes while a cat wolfs down some delicious semi-moist concoction.

Here’s my problem with this advert:

At the beginning, the mouse stands on top of a bin and dances while playing bagpipes. You can see up his kilt as he dances, but he his, after all, a mouse, so this is not something to be concerned about.

Except that the camera then swings around behind him, and he raises his kilt and flashes the cat, mockingly, thereby demonstrating that either
a) there is therefore something underneath the kilt worth flashing, which we must have just seen, while he was dancing about previously or
b) there is nothing worth flashing underneath his kilt, and the cat is therefore wondering why the mouse is showing just more mouse.

The way this is staged, I’m going to have to opt for (a), which leads to the conclusion that there are now mouse naughty bits on primetime telly.

There ought to be some sort of a law.

I’ve obviously watched this ad in some detail. And yet I cannot remember the brand name it is advertising at all. Catfood of some description, in a pouch, possibly purple, but the brand name isn’t forthcoming.

And you know why? Because I’m too preoccupied about the mouse’s dangly bits to take in the brand name when it’s flashed on the screen.

Not that they’ll notice me not buying the catfood. I mean, I don’t buy any anyway, so me being put off noticing the brandname is hardly going to affect my purchase intent. I could just not buy even less than I already wasn’t, but I doubt it’d register on their campaign ROI graphs. Ah well.